Bombardier Recreational Products has agreed to sell its Fish Hawk™ fishing boat line to Genmar for an undisclosed price. The sale will enable Bombardier to increase its focus on the production of its increasingly popular Sea Doo® Sport Boat models and its renowned Evinrude® and Johnson® outboard engines.
"By focusing on outboards and sport boats, we choose to be an outboard engine designer and manufacturer rather than an outboard boat builder, making it easier to concentrate on our growing relationship with our OEM outboard boat builders," said Roch Lambert, Vice President and General Manager, Boats and Outboard Engines Division.
"We've seen a steady increase in the demand for sport boats and it's a trend we expect to continue," said Lambert. "Our future success resides in that category and in the outboard engines business, where we already have raised the bar for innovation, performance, quality and customer satisfaction."
Fish Hawk boat production augmented the ongoing production of sport boats at the division's Benton, Ill., plant. The Benton plant employs 450 people. Bombardier expects no significant effect on its workforce in Benton due to the sale of Fish Hawk. Although it has sold its Fish Hawk line, Bombardier will fulfill its warranty and service obligations to dealers and consumers on Fish Hawk boats it had manufactured prior to the sale.
Genmar, with approximately 6,000 employees and 12 manufacturing centers in the United States and Canada, is the world's largest builder of recreational boats and the industry's technological leader. Genmar boat brands include Aquasport®, Carver®, Champion®, Crestliner®, Four Winns®, Glastron®, Hydra-Sports®, Larson®, Lowe®, Lund®, Martinique®, Ranger®, Seaswirl®, Stratos®, Triumph® and Wellcraft®.
®Trademarks of Genmar.
About Bombardier Recreational Products
Bombardier Recreational Products designs, develops, builds, distributes and markets utility vehicles, Rotax® engines, Ski Doo® and Lynx® snowmobiles, Bombardier™ ATVs, Sea-Doo® watercraft and sport boats, as well as Evinrude® and Johnson® outboard marine engines and Ficht® direct fuel injection technology.
Bombardier Inc., a diversified manufacturing and services company, is a world-leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides financial services and asset management in business areas aligned with its core expertise. Headquartered in Montréal, Canada, the Corporation has a workforce of some 80,000 people in 24 countries throughout the Americas, Europe and Asia-Pacific. Its revenues for the fiscal year ending Jan. 31, 2002, stood at $21.6 billion Cdn. Bombardier trades on the Toronto, Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).
®,TM Trademarks of Bombardier Inc. or its subsidiaries.
Senior Coordinator, Public Relations
Boats and Outboard Engines