Bombardier Driving Safety Agenda with Industry-Leading Safety Standdown Program

• Safety Standdown to tackle distraction with focus on Attention Control Techniques in 2014

Bombardier Aerospace announced today that its industry-leading Bombardier Safety Standdown Program has themed its 2014 activities around Attention Control for aviation professionals. Distraction is an increasingly significant risk to aviation safety that permeates every aspect of aircraft operation. Safety Standdown and its network of experts will address this issue by providing global aviation professionals with proven Attention Control Techniques that will help keep focus on the safety of passengers and crew.

“Aviation professionals are not immune to the distractions of everyday life – professional pressures, personal life and increased use of technology,” said Pat Daily, President at Convergent Performance, Safety Standdown Presenter and Attention Control Expert. “Attention is a valuable commodity, and where aviation professionals focus that attention is critical to safety. This year we will provide the tools to help professionals identify where their attentions should be focused,” he added.

“For 18years, we have been committed to provide human factors training to the entire industry through the Bombardier Safety Standdown Program,” said Éric Martel, President, Bombardier Business Aircraft. “I am confident this year’s theme will have a positive impact on the Safety Standdown community and on aviation safety as a whole,” he added.

Safety Standdown will hold seminars in Sao Paulo, Brazil on August 11 and in Wichita, Kansas on October 6-9; its online resources and social media content will ensure the conversation on Attention Control Techniques continues throughout the year.

Join the conversation about Attention Control Techniques on Twitter: @safetystanddown

Nominations Open for the Eugene Cernan Safety Award
The third annual Eugene Cernan Safety Award will be bestowed on an outstanding aviation professional who champions the principles of Safety Standdown, demonstrates dedication and commitment to the promotion of aviation safety, inspires and motivates others through their personal actions and behavior, and possesses the traits that have contributed to the successful career of Captain Gene Cernan as a Naval Aviator, NASA Astronaut and ambassador of the Safety Standdown Program. If you know a deserving recipient, nominate them at safetystanddown.com. The Safety Standdown Advisory Council will select the recipient and the winner will be announced at Safety Standdown USA in October.

About Safety Standdown
Originally conceived in 1996 as a human factors safety-training event for the Learjet flight demonstration team, the conference quickly garnered a reputation for excellence beyond Bombardier’s customer base. In 1999, in response to growing interest within the industry, Bombardier opened the seminar to all pilots. In 2010, Safety Standdown expanded beyond the seminars into year-round global human factors program offering online and social media resources. As of November 2013, more than 7,400 corporate, commercial and military pilots, crew members, maintenance personnel, flight department managers and owners have graduated from Safety Standdown Seminars around the world, including Brazil, Canada, China, Mexico, Switzerland and USA.

About Bombardier

Bombardier is the world’s only manufacturer of both planes and trains. Looking far ahead while delivering today, Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere. Our vehicles, services and, most of all, our employees are what make us a global leader in transportation.

Bombardier is headquartered in Montréal, Canada. Our shares are traded on the Toronto Stock Exchange (BBD) and we are listed on the Dow Jones Sustainability World and North America Indexes. In the fiscal year ended December 31, 2013, we posted revenues of $18.2 billion. News and information are available at bombardier.com or follow us on Twitter @Bombardier.

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